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100% Online BS in Business: Marketing and Digital Strategies
Lead Successful Campaigns with a Degree in Marketing and Digital Strategies
The Marketing and Digital Strategies major in the online Bachelor’s in Business degree at ob体育试玩: Online Undergraduate Program prepares you to create, manage, and analyze digital marketing strategies and campaigns. You’ll learn how to use digital marketing tools to execute successful campaigns and how to build brands online. Gain experience delivering an optimized web experience for prospective buyers with landing pages and marketing automation and earn Google certifications.
Build Real-World Experience and Skill Sets
40 Courses - 120 Credits
Within the curriculum for our online BS in Business: Marketing and Digital Strategies degree, you’ll build on the business degree core foundation with the mindset, toolset, and skill set to evaluate the most current digital marketing landscape.
You’ll get expert-level instruction and leadership training from industry professionals who prepare you for the real challenges of advanced roles and ensure you can thrive throughout your career.
The Marketing and Digital Strategies major courses are embedded with professional certificates. At successful completion of the courses within the major, you can earn:
- Meta Social Media Marketing Professional Certificate
- Optional – Meta Digital Marketing Associate certification
- Google Digital Marketing & E-commerce Professional Certificate
To view the complete list of degree requirements and program courses,
What You’ll Learn
Within the Marketing and Digital Strategies Major of the online BS in Business degree, you’ll learn how to use tactical components of digital marketing such as blogs, search engine optimization, social media, email marketing, and paid advertising to execute successful campaigns. You’ll also learn how to build brands online using investigative processes to define buyer personas, conduct industry research, set smart goals, analytically pick keywords, create content, and measure performance.
Knowledge of organizational dynamics, coupled with outstanding leadership capabilities and experience, bring you confidence in knowing you’ll be an asset to the team.
When you graduate with the online BS in Business: Marketing and Digital Strategies degree, you’ll know how to plan and build a unique digital marketing strategy to market, sell, and deliver products and services, using these skills, you can step into an array of marketing roles, such as a digital marketing account executive, content strategist, and media or brand manager.
By Graduation, You’ll Have Skills to:
- Develop an effective social media campaign
- Manage digital media tools and applications
- Assess and manage online branding issues
- Perform effective online marketing research